As student debt, continues to spiral out of control for many, it is refreshing to see an upsurge in Apprenticeships once again. As commented by many in the HR Press recently, McDonalds as one of the largest providers of Apprenticeships is celebrating National Apprenticeship week with it’s 3000th award, but other significant players in this field are British Airways, KPMG, ASDA, Morrison’s, British Gas and many more. Further to this, the government have pledged £1.4bn and a promise of 400,000 places by 2014! For Recruiters this comes as very refreshing news, as it will undoubtedly raise the bar and perhaps alter the face of Generation Y???