Do you need an App?

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With the recent launch of the iPad2, which has already sold out throughout the UK, it is becoming clear that many people are moving towards mobile devices more and more in their daily lives. Only this morning on the tube, I looked around and saw everyone tapping away on their iPhones, Andriod phones and Blackberry’s. So are businesses missing a trick?

An interesting article on the BBC website suggests we might. http://www.bbc.co.uk/news/business-13000883

Has your company engaged with the “App Revolution?” Do you see it playing a pivotal part in your employer branding and attraction strategies, or are the costs currently out weighing the benefits? We would like to hear your thoughts.

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